Email Marketing Technique: The “Hurt’em and Heal’em” Approach
Advertising is often referred to as a hurt ’em and heal ’em business. This is true. Some of the best messages work by first highlighting a potential situation that the customer will want to avoid.
By setting the stage for the customer using statistics and a real life situation they will want to avoid, you can capture their attention.
After the subject line and a short intro paragraph, you then proceed to reveal the solution (your product).
Timing is Everything: Selecting the Best Time to Send Your Email Message
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.