Email Marketing Technique: The “Hurt’em and Heal’em” Approach

Advertising is often referred to as a hurt ’em and heal ’em business. This is true. Some of the best messages work by first highlighting a potential situation that the customer will want to avoid.

By setting the stage for the customer using statistics and a real life situation they will want to avoid, you can capture their attention.

After the subject line and a short intro paragraph, you then proceed to reveal the solution (your product).