If you want your business to have an effective e-marketing campaign you might want to give some thought into using a targeted e-mail list. By doing this you will be able to more successfully focus your mailing on your objective.
The range of choices that you can buy or rent from e-mail list companies is almost limitless. Whatever your business you should be able to find a list that targets the demographic that you wish to target. E-mail list companies have compiled lists that range from a persons occupation, age, hobbies, special interests, just to name a few. You can also target people based on their location down to the city they live in. This is a great way to get a new business in the area off the ground or introduce newcomers to the area to your business.
Business to Business
You can also use targeted e-mail lists to solicit other businesses. Doing a business-to-business targeted campaign is an inexpensive way to make business contacts or offer the services of your business to others. You should remember that the business world is global and just because you might be a small business owner in a small town in the United States does not mean that you cannot do business with businesses from around the world. This in turn can increase your revenue beyond what you make from your non-business customers.
As with other e-mail services when you buy a targeted e-mail list you do not actually get the list in your hands. The e-mail list company owns the list and it is them who you are hiring to send out the targeted e-mail campaign. Therefore, it is important for you to do your homework. Make sure you ask them how successful their delivery rates are. If they cannot supply any data that backs up the claim of high delivery rates then there is a good chance that they might not be a good choice to work with. Another important factor to ask any e-mail list company is if they are CAN SPAM LAW compliant, you do not want to run the risk of violated any laws, which will be a black eye on your company.
As important as delivery rates and avoiding violating any laws are the e-mail list company that you choose to deliver your e-mail marketing plan should also be able to give you a detailed report with 72 hours of initiating the campaign along with a follow up report at the one week mark that details the click through rate of the e-mail.
It is up to you to work with the e-mail list company to ensure that the target list is a reflection of the consumers that you want to market to. Do not be afraid to ask for their input on your campaign. They do it for a living and any input they may have could go along way into making your business a success.