The manner in which the copy is laid out will contribute largely to the audience’s desire to read it. Upon opening the email there are a few things that people notice immediately, regardless of whether it’s text or HTML: Is the copy neat and well laid out? What hyperlinks are immediately visible? Does this look interesting? What’s in this for me? How long will it take me to read this? To get started writing winning text emails, you’ll need a good text editor. Notepad Makes a Great Text Editor Notepad is a great text editor and everyone with a PC… Read more »
How to Word Your Hyperlinks So they Get Clicked
Most email campaigns have hyperlinks that the advertiser wants people to click. How can you increase click rate? If you are using an HTML email, you can hyperlink words. Compare the following… Sample A: Opinion Form – Click Here or Sample B: Your Opinion Counts – Click Here! Sample A: Click Here for More Information or Sample B: Increase Sales Up to 300% – Click Here! How you decide to phrase your hyperlinks can impact your click through rate. Pay special attention to how you do this. Your hyperlinks will grab the eye and are often the first thing read… Read more »
The Secret to Mastering Email Frequency
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run advertisements month after month in the same magazine, but wouldn’t think of emailing an offer to the same person twice. You do need to be careful of how frequently you contact someone about something, to avoid being irritating, but frequency does have its place in… Read more »
How to Format Your HTML Email for Maximum Results
HTML email messages are gaining popularity, especially in newsletters. As more recipients are able to properly support this email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear. File Size To ensure your email gets the most exposure and doesn’t seize up your audience’s email client, you’ll want to limit the total file size of the page to 50K. This means you should limit the message length and the number of graphics you use. By keeping it “lighter,” it loads faster and more people will read it. Hosting… Read more »
The Best Ad Busting Technology
Are you tired of annoying pop-ups? Are you sick of junk email? Has your computer been taken over by a spyware program that’s messing up your life? Fear not, help is on the way. (How’s that for cheesy openers?) Do you find it ironic that a site devoted to web marketing would also have ad busting technology? It’s not really. I like to believe that ad busting technology gets rid of unwanted irrelevant ads. We are advocates of targeted, relevant and responsible web advertising. Just like you… we hate spam and spammers we hate pop-ups we really don’t like programs… Read more »
Viral Email Marketing — The Secret to Word-of-Mouth Advertising Online
Would you like to learn how to make your marketing message take on a life of its own and spread like wildfire… for free? In this issue, as you may have guessed from the title, we will be discussing viral marketing. This is a unique breakthrough component that can be added to just about any online campaign to get it to spread far beyond the limits of traditional marketing messages. You can save money and increase your results and did I mention it can be done for free? What is viral marketing? The term viral marketing has come to refer… Read more »
How to Turn Junk Mail Into Gold
Ready for a few profit-making ideas? Great! Before we jump in, just let me quickly welcome to the first issue of the Digital Harvester presented by Digital Harvest Media with contributions from Hype Communications. I’m glad you’re here! Okay… Today’s topic: “How To Turn Junk Mail Into Gold” Everyday, millions of emails shoot accross the Internet promoting everything from Software to Seminars. Advertisers from a wide variety of companies collectively spend millions of dollars to get their message into your inbox. After the blast happens, the very next thing that marketer wants to know is, did you open their message… Read more »
How to Develop an Email Marketing Plan
Believe it or not, it can be easy to write a good email marketing plan. It shouldn’t take more than 30 minutes to write a strong email marketing plan that will help guide your efforts and get clear on the results you want. Planning is not in my nature. I used to view it as something that got in the way of action. So I had to learn how to plan. The act of writing a plan is important because in writing a plan you are forced to consider all elements of the campaign and how they work together. Having… Read more »
How to Pick a Winning Email List
Your email campaign will fly or die based largely on the audience you select. In most email campaign endeavors the search for the right list is where the quest for results begins. To find the perfect list you will need to do some research. You can start with the information in the Resources section of this book. Here’s the bad news – there are no “perfect lists.” In most cases, despite best efforts you will have some element of the audience that you may not entirely want and can’t remove. This is OK. You will want to minimize this element… Read more »
How to Track Your Email Marketing Results
One of the greatest attributes of web advertising is its ability to be tracked. Without tracking its difficult to tell how many visitors are responding to your newsletter advertisements unless they order from you and tell you where they saw you. Wouldn’t you like to know how many people clicked on your offer even if they don’t order? This information is important. The following tracking strategy has been used for several Digital Harvest campaigns and is fairly easy to implement. This strategy does require some minor HTML skills. Primarily it requires the ability to cut and paste a tracker code… Read more »
