There are many points and strategies to consider when crafting an effective email newsletter placement. The following tips should get you off on the right foot and help you maximize your ROI.
Negotiate Good Positioning
Newsletter sponsorships vary in their design, but most offer a text ad placement approximately five lines long and 65 characters wide. This is hardly enough space to sell a product or service, but it is enough space to inspire your audience and get them to click and visit your offer page.
The business landscape is littered with failed companies that had strong products and services but never figured out how to market them. Poor marketing or lack of marketing is quoted by many as the single biggest reason why businesses fail.
Your first objective as a business is to determine ways that you can market your products and services in a cost effective manner.
Addressing your email message is key. In a study by DoubleClick, 60 percent of those interviewed said the “from” line is the most compelling reason to open an email.
It’s true. When an email message is received, one of the first things people look for in determining if it’s worth their attention is where or who it came from. The subject line and who the message is from are really the only two things a recipient can read before opening an email.