Addressing your email message is key. In a study by DoubleClick, 60 percent of those interviewed said the “from” line is the most compelling reason to open an email.
It’s true. When an email message is received, one of the first things people look for in determining if it’s worth their attention is where or who it came from. The subject line and who the message is from are really the only two things a recipient can read before opening an email.