Ask Jason: Email List Marketing FAQ

“What’s the first step in planning an email campaign?”

Define your target audience. “Who is your ideal target audience?” A good way to answer this is to think about your current clients and what is similar about them. With this information and a target budget a representative will provide you with some detailed list recommendations for your review.

“Can I take possession of the data in the opt-in email lists?”

Tips and Techniques for Advertising in Email Newsletters and eZines

I’m a huge fan of email newsletters as an advertising medium. I subscribe to a number of newsletters to stay current with industry trends, and think they are an ideal way for companies to distribute information and build an online audience.

In general, there are two different types of email newsletter publishers. There are newsletters distributed by companies to keep in touch with their prospects and customers by providing periodic updates and information.

Finding the Right Email Newsletter

Picking the right audience for your company’s offerings is very important. Your objective should be to find a newsletter sent to individuals that have the need for your services and the power to buy them.

Here are a few questions to ask prior to doing a placement in a newsletter:

Who are the subscribers?

You’ll want to know where the subscribers to the newsletter came from.