Monthly Archives:: July 2010

“What’s the first step in planning an email campaign?” Define your target audience. “Who is your ideal target audience?” A good way to answer this is to think about your current clients and what is similar about them. With this information and a target budget a representative will provide you with some detailed list recommendations for your review. “Can I take possession of the data in the opt-in email lists?” With list opt-in email list rental, you provide the message and select the appropriate list for your message to be delivered to. All of the deployment is handled by the… Read more »

I’m a huge fan of email newsletters as an advertising medium. I subscribe to a number of newsletters to stay current with industry trends, and think they are an ideal way for companies to distribute information and build an online audience. In general, there are two different types of email newsletter publishers. There are newsletters distributed by companies to keep in touch with their prospects and customers by providing periodic updates and information. And then there are email newsletters created primarily by professionals and content publishers as a vehicle to promote paying advertisers. In this case, we will talk about… Read more »

Picking the right audience for your company’s offerings is very important. Your objective should be to find a newsletter sent to individuals that have the need for your services and the power to buy them. Here are a few questions to ask prior to doing a placement in a newsletter: Who are the subscribers? You’ll want to know where the subscribers to the newsletter came from. Find out if the recipients asked to receive the newsletter. Ask your newsletter representatives to describe their audience. If they don’t have demographic studies – and most don’t – ask how they know about… Read more »